“If there existed a movie that all your best friends loved, had received rave reviews from every movie critic on the planet, and had smashed all box-office records, would you be interested in seeing it? The answer seems obvious – of course you would, even out of sheer curiosity, and although there would be a risk your inflated expectations didn’t quite match up to the reality, you wouldn’t blame anyone but yourself, you’d probably still have a good time, and anyway what do you have to lose?”