Why Oliver Wants More

Chef Sandwich

Time to watch Jamie’s peas and cucumbers

Jamie Oliver is launching a new chain of restaurants selling bent cucumbers and other wonky UK fruit and vegetables banned by the European Union, say insiders. The TV cook would only confirm that the new venture is to be called Union Jack’s – and insisted the concept, or even cuisine, had yet to be decided. But sources say he plans to highlight the plight of Britain’s farmers by only sourcing the 20% of UK produce that can’t be sold in supermarkets – because it does not conform to “crazy EU regulations”.

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