For some time now, I've been arguing that legal scholars ought to be challenging the contention of food corporations that the First Amendment gives them the right to market foods any way they like, even to kids. I simply cannot believe that the Founding Fathers of the United States intended the First Amendment for this purpose. In December 2010, I urged public interest lawyers to examine current food marketing practices in light of the First Amendment. I am pleased to see that they are now doing so.