Luckily London's latest restaurateur Jason Atherton says he "doesn't" want to sound like Bono

In 2010, former Maze executive chef Jason Atherton decided to run a pop-up in a disused Caffé Uno in Mayfair, to raise funds for homelessness charity Street Smart. The venue, which ran for just two days, was entirely funded by donations, and raised over £20k. Jason Atherton raised £20k for StreetSmart with his pop-up restaurant Location.