You wouldn’t think that an artist hand-making t-shirts that promote organic produce out of his garage and a fast food giant would be fighting over a advertising slogan. Chick-fil-A, the “quick-service” restaurant with more than $3.5 billion in revenues in 2010 has taken legal action to stop Bo Muller-Moore from trademarking the phrase “Eat More Kale,” claiming it infringes on their trademarked slogan, “Eat Mor Chikin.”
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Brassica Sharks
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Tagged corporate, david and goliath, kale, legal battle, Treehugger.com