Tag Archives: restaurant

Imperial Schizophrenia

New York Magazine

A true collision of sweet and sour dining style

very grizzled fine-dining veteran knows that your enjoyment of dinner can be directly affected by where you’re seated in a restaurant. But I’ve never encountered two rooms as jarringly different as the ones on display at Sam Talbot’s new seafood restaurant, Imperial No. Nine, which opened several weeks ago off the lobby of the Mondrian Soho hotel. The main dining room, where I was seated one grim evening, is a windowless lounge-lizard Siberia. There, the house music is annoyingly loud, and the glowing imitation Louis Quatorze furniture looks like it’s been lifted from the VIP lounge of an after-hours club in suburban L.A. The garden room, by contrast, is an airy space enclosed in glass, like a giant greenhouse, and decorated with flowerpots and handblown chandeliers. On a clear evening, you can look up and see the stars twinkling dimly over downtown Manhattan.

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Steak owner stuck for a strategy

Image credit: By Ewan-M
Ewan Munro

Hawksmoor restaurant owner tries and fails to make his job sound complicated

When Will Beckett of Hawksmoor was asked about how they used Twitter and Facebook to accelerate their launch of Seven Dials he was initially a bit stumped. Then he realised what their 4-point strategic marketing initiative was all about. Read on, it may not be what you think…

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